Bremont Broadsword 40mm Automatic Watch BROADSWORD-R-S

Bremont is proud to have been the first watch brand to sign the United Kingdom’s Armed Forces Covenant in February 2019—a significant commitment that underscores the brand’s longstanding relationship with the British military.

The Bremont Broadsword is a modern interpretation of the classic three-handed ‘Dirty Dozen’ timepiece, reimagined for today’s wearer. Powered by the chronometer-rated BE-95-2AV movement, it features a sub-seconds hand at 6 o’clock and sits within a robust two-piece 40mm hardened steel case. The hands and dial are treated with multiple layers of luminous paint, staying true to the original military specifications issued to the British Army. Finished with a khaki green sailcloth strap, the Broadsword is both functional and refined.

British Made — Reinvigorating the British Watch Industry

It’s no coincidence that the world sets its time by Greenwich rather than Geneva. While Switzerland dominates modern luxury watchmaking, Britain was once the world’s horological powerhouse. In 1800, half of the world’s watches—around 200,000 annually—were crafted by British watchmakers. Perhaps more impressively, over 60–70% of the innovation found in today’s mechanical watches, including every major escapement design, originated in Britain.

Bremont’s mission has always been to help restore British watchmaking to its former glory—an ambition as bold and enduring as the timepieces it creates.

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